Always® Pure and Clean ™ Q&A
Q: What is Always Pure?
A: New Pure offers women an option with the Trusted Always comfort and period protection women have come to expect, and ingredients free of dyes, fragrance, and chlorine bleaching, so they don’t have to compromise.
Always Pure is a new option for women who want a pad made from simple ingredients that doesn’t require them to compromise on protection.
- Always Pure is free of dyes, fragrances and chlorine bleaching.
- Always Pure pads have the trusted, long-lasting protection expected from Always.
- Always Pure and Clean comes in three varieties – Regular, Super and Overnight.
Q: What are the ingredients in Always Pure?
A: Like many Always products, our pads are made with polyethylene and polypropylene, with an absorbent wood cellulose and gel core. Pure pads are free of fragrance, dyes and chlorine bleaching, with an organic cotton top sheet.
Q: Why is Always introducing this product? How is Always Pure different than other “natural” period protection options?
A: More and more women are telling us that they want pads that are made with simple ingredients that they can count on, but they are dissatisfied with current options in the “natural” category due to leaks, having to change the products frequently, or discomfort. Always Pure is the only option that offers women comfort and period protection from the established Always brand, and ingredients free of dyes, fragrance, and chlorine bleaching. When we introduce a new product, it needs to be worthy of the Always name, and we’re excited for people to try new Always Pure.
Q: Does Pure have the same level of protection as other Always products?
A: Pure offers women an option with the Trusted Always comfort and period protection women have come to expect.
Q: Where can Always Pure be purchased?
A: Always Pure is available at most stores across the U.S., and on some national online sites.
Q: If Always Pure is free of dyes, fragrance, does that mean these are included in regular Always?
A: The only products that contain fragrance are those labeled “scented” on the package. Some Always products include fragrance because it’s a choice that women have requested. Some Always products contain dyes to create beautiful designs that consumers love, to help draw attention to unique product features, and to create bold colors on our products that we know some women prefer. All of the dyes and fragrances we use are completely safe for use in our products.