The most recent Always Confidence & Puberty Survey reveals that nearly one in five American girls1 have either left school early or missed school entirely because they did not have access to period products. At puberty, a girl’s confidence plummets, with the onset of menstruation marking the lowest moment for many girls2. But the drop in confidence is so much worse for girls that lack access to period protection. It can force her to miss out on important confidence-building activities in the classroom, on the field, in extra-curricular school programs, and limit her potential far beyond puberty. While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here in the United States.
At Always we believe every girl should have access to period protection.
That’s why Always is committed to helping #EndPeriodPoverty by sparking conversation and taking action. In 2018 we took the next step in our donation efforts and teamed up with Feeding America, a long-standing partner, on a mission to donate 18 million pads to keep girls in school. The products were donated through Feeding America’s network and school pantry program. These programs provide food, toiletries and personal care products to children who are most in need.
You can also check out our recent partnership with Walmart where we provided 50 teams across 50 states with a year’s supply of pads, here.
The #EndPeriodPoverty donation program is one part of our long-term commitment to ensuring all girls at puberty have the sanitary protection they need to stay confident. For 35 years, Always has been championing girls’ confidence. The Always Puberty & Confidence education programs reach more than 18 million girls annually and in just the past 10 years, Always’ product access programs have delivered more than 200 million pads to girls who need them most around the world. Further, the Always #LikeAGirl movement is driving societal change to make sure girls everywhere keep their confidence at puberty and beyond.
The #EndPeriodPoverty campaign is the brand’s next step in its commitment to continued puberty empowerment.