Always Wants to Help #EndPeriodPoverty to Keep Girls in School & Confident

Always partnered with National Geographic to share Emily’s compelling firsthand experience with period poverty in the US and how access to period products with the right support can help positively impact girls’ confidence and future.

#EndPeriodPoverty Overview:

Always #EndPeriodPoverty

In the latest Always Confidence & Puberty Survey it was revealed that nearly one in five girls in the US have either left school early or missed school entirely because they did not have access to period products. 1

At puberty, many girl’s confidence plummets, with the onset of menstruation marking the lowest point.2

But that drop in confidence is so much worse for girls that lack access to period protection.

It can force her to miss out on important confidence-building activities in the classroom, on the field, in extra-curricular school programs, and limit her potential far beyond puberty.

While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here in the United States.

When people learn that 1 in 5 girls in the U.S. have missed school due to lack of period protection, and discover those rates are true close to their home towns, they’re shocked, and 89% of them want to take an action to help girls in their community stay in school. 3

At Always we believe every girl should have access to period protection.

With the help of valued partners like Feeding America, local period advocates, our customers and people around the U.S., we’ve been able to donate over 32 million period products so far.

In honor of International Women’s Day, we continue our efforts to raise awareness and take action to help #EndPeriodPoverty in March and April 2020. Together with your help, Always wants to ensure that all girls can confidently stay in school and become whomever they dream to be.

Always #EndPeriodPoverty

Join Always and their team of social influencers to help #EndPeriodPoverty and keep girls in school and confident. Here’s how you can help during the months of March and April 2020:

  • PURCHASE: Pick up a pack of Always pads4 at participating retailers (found below) to spark a pad donation to the Feeding America network.
  • ENGAGE: Like, comment or share our #EndPeriodPoverty influencer posts and we’ll donate two months’ supply of pads to girls in need, up to a total donation of 2 million period products. 5
  • SHARE: Join the conversation and raise awareness of the issue in the United States. Tag @Always (@Always_brand in IG) and use #EndPeriodPoverty to help us continue raising awareness of the issue.

Participating Retailers:


Local Period Heroes:


1 Always Confidence and Puberty Study, Nov. 2017; based on females 16-24 years old; 2016 U.S. census.

2 The Always Confidence & Puberty Wave II Study, Dec. 2014 based on females aged 16 to 49 year old and males aged 16 to 49.

3 Always Confidence and Puberty Local Market Study, Jul/Aug 2019; based on females 16-29 years old.

4 During March and April 2020, every pack of Always Pads or Tampax Tampons purchased at participating retailers will trigger a donation of one period product to U.S. school aged girls. Actual donation will be determined by actual product sales. Excludes Always Discreet.

5 For every like, comment or share of the #EndPeriodPoverty influencer posts, Always will donate two month’s supply (24 pads), to U.S. school girls through Feeding America up to a maximum of two million pads. Research indicates twelve pads is the average number of pads used in one menstrual cycle.