Always Wants to Help #EndPeriodPoverty to Keep Girls in School & Confident

Thanks to everyone who joined our mission to #EndPeriodPoverty and keep girls in school!

During the month of September, with the help of people around the country and in partnership with Feeding America, Sophia Bush, participating retailers, and local period heroes, we were able to donate over 12 million period products in the U.S.! THANK YOU SO MUCH! We couldn’t have achieved this without all of you. Through our partnership with Feeding America and with our local Period Heroes, we were able to help students with the period products they need to stay in school and stay confident. We realize there is more work to be done and we will not stop here. Lack of access to period products continues to be a barrier to girls’ education, and we’re committed to raising awareness, providing period products to those in need and sparking change. Together we can create a country where no girl loses school because of her period.

Always #EndPeriodPoverty

Follow us and join Always’ mission to help #EndPeriodPoverty:

#EndPeriodPoverty Overview:

Always #EndPeriodPoverty

Always partnered with National Geographic to share Emily’s compelling firsthand experience with period poverty in the US and how access to period products with the right support can help positively impact girls’ confidence and future.

In a recent Always Confidence & Puberty Survey it was revealed that nearly one in five girls in the US have either left school early or missed school entirely because they did not have access to period products.1 At puberty, many girl’s confidence plummets, with the onset of menstruation marking the lowest point.2

But that drop in confidence is so much worse for girls that lack access to period protection. It can force her to miss out on important confidence-building activities in the classroom, on the field, in extra-curricular school programs, and limit her potential far beyond puberty. While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here in the United States.

When people learn that 1 in 5 girls in the U.S. have missed school due to lack of period protection, and discover those rates are true close to their home towns, they’re shocked, and want to help girls in their community stay in school.

Always #EndPeriodPoverty

At Always we believe every girl should have access to period protection.

With the help of Always consumers, we’ve been able to donate over 32 million period products through Feeding America’s network so far. This back to school season, we continued our mission to keep girls in school by rallying everyone to help raise awareness of the issue, spark product donations & support local period heroes who are already making a difference to #EndPeriodPoverty for good.

For this latest effort, we partnered again with Feeding America to provide millions of additional period products to U.S. girls in need. To help spread the message, Always partnered with actress Sophia Bush who’s passionate about helping girls stay in school. Additionally, we highlighted the inspiring stories of period heroes who are helping tackle period poverty in communities across the country.

Always #EndPeriodPoverty


Participating Retailers:


Local Period Heroes:


1 Always Confidence and Puberty Study, Nov. 2017; based on females 16-24 years old; 2016 U.S. census.

2 The Always Confidence & Puberty Wave II Study, Dec. 2014 based on females aged 16 to 49 year old and males aged 16 to 49.