Always is Committed to Donating 16 Million Pads to Girls in Need This School Year. #EndPeriodPoverty


ALWAYS #End Period Poverty

The most recent Always Confidence & Puberty Survey reveals that nearly one in five American girls1 and one in seven Canadian Girls2 have either left school early or missed school entirely because they did not have access to period products. At puberty, a girl’s confidence plummets, with the onset of menstruation marking the lowest moment for many girls3. But the drop in confidence is so much worse for girls that lack access to period protection. It can force her to miss out on important confidence-building activities in the classroom, on the field, in extra-curricular school programs, and limit her potential far beyond puberty. While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here in North America.

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At Always we believe every girl should have access to period protection.

That’s why Always is committed to helping #EndPeriodPoverty by sparking conversation and taking action. This past fall, Always teamed up with Feeding America, a long-standing partner, to get period products to girls in school across the country through Feeding America’s network and school pantry program. In total, Always is committed to donating 15 million products in the U.S. In Canada, Always is committed to distributing over 1.6 million products through schools that participate in the Always Puberty and Confidence Education Program.

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You can help girls & join our mission to #EndPeriodPoverty. Together, let’s make sure every girl has the period products she needs to stay in school, because helping her stay in education is key to her growth.

Here's how you can help:

  • Join the conversation, and raise awareness of the issue in North America. Make sure to use #EndPeriodPoverty.
  • Donate product to your local school or food bank. Period supplies are one of the most requested products at these locations but are often the least donated.

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The #EndPeriodPoverty donation program is one part of our long-term commitment to ensuring all girls at puberty have the sanitary protection they need to stay confident. For 35 years, Always had been championing girls’ confidence.

The Always Puberty & Confidence education programs reach more than 17 million girls annually and in just the past 10 years, Always’ product access programs have delivered more than 80 million pads to girls who need them most around the world.

Further, the Always #LikeAGirl movement is driving societal change to make sure girls everywhere keep their confidence at puberty and beyond.

The #EndPeriodPoverty is the brand’s next step in its commitment to continued puberty empowerment.

1 Always Confidence and Puberty Study, Nov. 2017; based on U.S. females 16-24 years old; 2016 U.S. census.

2 The Always Confidence & Puberty Study, March 2018; based on Canada females 16-24 years old; 2016 Canada census.

3 The Always Confidence & Puberty Wave II Study, Dec. 2014 based on females aged 16 to 49 years old

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