The Always Keeping Girls in School program is inspired by the Always brand purpose (to unleash women and girls confidence so they can be whoever they want to be) and by Procter & Gamble’s commitment to gender equality building a world where everyone sees equal.Around the world, the onset of puberty marks the lowest point in girls’ confidence1. In many African communities, stigmas and taboos around menstruation lead to many girls not receiving information about puberty and often being unprepared when they have their first period.
In addition to that, girls who grow up in poverty often cannot afford period protection, which means that they don’t fully participate in school, sports or social life when they have their periods. All these issues can lead to increased school absenteeism, and for some girls even dropping out altogether.
